Updating Aaker’S Model Of Brand Equity To Incorporate Modern Social Media Strategies And Consumer Interactions : A Thesis Submitted In Partial Fulfilment Of The Requirements For The Degree Of Doctor Of Philosophy At Lincoln University
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Updating Aaker’S Model Of Brand Equity To Incorporate Modern Social Media Strategies And Consumer Interactions : A Thesis Submitted In Partial Fulfilment Of The Requirements For The Degree Of Doctor Of Philosophy At Lincoln University